The idea for a local product store in the airport retail environment came as there was a void of accessibility to local popular products in the respective state catering to airport visitors and travellers alike. Besides, shopping for personal gifts and souvenirs is deemed essential for any kind of traveller. Hence, the Sense of Malaysia store was established.

Visual identity of Sense of Malaysia is taken after a lotus flower. The lotus flower is chosen because it depicts peace, harmony and balance. It is what makes Malaysia so unique despite being multicultural, Malaysia maintains a peaceful and harmonious balance. Located in the centre of the overall logo and coloured gold, it depicts the precious quality all Malaysians resonate with.

While promoting various local products represented by local brands in the respective state, purchases of local products will enable local entrepreneurs to sustain a livelihood. Many of these entrepreneurs are passionately committed to keeping traditional methods and recipes alive to ensure future generations can continue enjoying them.

Vision

To become the preferred platform for local SME with uniquely Malaysian products to place their products suited to the airport retail environment.

Mission

1. Provide a marketing, promotional and sales platform for local SMEs in the airport retail environment.

2. Sourcing and curating innovative products to cater to airport visitors and travellers.

3. Support livelihood of local entrepreneurs through promotions of cultural and artisanal products.